Information provided by Downtown Bryan Association
Lights On in Downtown Bryan!
Destination Bryan will kick off the holiday season with its annual Lights On! ceremony on Friday, November 20 starting at 6 p.m. We invite the community to help us switch on the thousands of lights in Downtown Bryan including Christmas trees which anchor both the north and south ends. Join us in front of the Queen Theatre on Main St at 6:30 p.m. for the official countdown.
Upcoming Events in Downtown Bryan!
Downtown Bryan Lighted Holiday StrollDestination Bryan is pleased to present the Downtown Lighted Holiday Stroll, happening on Friday, December 11 from 6 – 9 p.m. in Downtown Bryan. Instead of our traditional lighted parade, we will have three separate blocks of Downtown Bryan closed off and floats will be parked in the street closure areas. Visitors will be able to stroll through downtown and view the floats. In addition to the parked floats, visitors will also be able to view holiday window displays created by downtown businesses.
Local residents are encouraged to participate in the research phase of destination branding study
Destination Bryan invites Bryan College Station residents to complete the Resident Survey as part of the branding study that was launched last month. Destination Bryan announced in October, the selection of award-winning, College Station based creative agency Drift to develop a comprehensive destination brand platform. For the research portion of the project, Drift is working with Bandwagon, a full-service destination research and marketing firm. Research is already underway to create a unified brand for communicating vacation experiences in Bryan to potential visitors. Residents are encouraged to be a part of this process and take a brief, anonymous survey via the web or a mobile device.
“The Destination Bryan brand is something the residents of our community live and breathe every day,” said John Friebele, Destination Bryan executive director. “The research phase of the branding process is important. Understanding perceptions of our residents plus those of potential visitors will give life to our city’s most important stories.”
The resident survey is quick and easy, but it is only one phase of the overall brand research process. Additional insights will be extracted from one-on-one interviews, a tourism industry stakeholder forum, a destination immersion experience, visitor surveys, and more.
November 2020
20 – Lights On!
28 – Small Business Saturday
Every Saturday from 8 a.m to Noon – Brazos Valley Farmer’s Market
December 2020
4 – First Friday
11 – Downtown Lighted Holiday Stroll
Every Saturday from 8 a.m to Noon – Brazos Valley Farmer’s Market