Destination Bryan Proposes New Changes to Bryan Events

Destination Bryan announces the re-evaluation of the Texas Reds Steak and Grape Festival along with other Bryan events. Destination Bryan Executive Director, John Friebele, presented to Bryan City Council on Tuesday, April 13, 2021, and officially recommended to not host the Texas Reds Festival in 2021 with the intent to develop multiple signature tourism events and additional quality of life events throughout the year. To support these efforts, Destination Bryan plans to establish an event department to provide the organization the capacity and resources to effectively execute these events while also maintaining and expanding destination marketing efforts. 

Over the next several weeks, Destination Bryan will be brainstorming on how to expand on current events hosted, leverage more partnerships with community organizations and evaluate new potential event ideas. The intent is to increase economic impact to our local community, hotels and businesses through additional events annually, as opposed to one large scale weekend festival. “We have an opportunity to lean into Bryan’s history, culture, diversity and uniqueness to establish several events over the course of the coming year so that we can continue to expand everything we are doing as a destination marketing organization.” says John Friebele. 

City of Bryan Council Members were receptive to the recommendation and are looking forward to seeing what new and expanded events Destination Bryan presents in the future. 

Stay up to date with all Bryan events by following Destination Bryan online.