BLOOMING SUCCESS:
Expert Florist Advice for Wedding Couples
Article By | Jaelynn Solomon, Owner of Urban Rubbish
Planning a wedding is one of the most magical journeys a couple can take, and as the owner of Urban Rubbish, I’ve had the honor of being apart of so many unforgettable celebrations. Flowers are more than just beautiful decorations; they’re the heartbeat of your wedding’s design, weaving together the love, joy, and style that make your day uniquely yours. Over the years, I’ve learned what works—and what doesn’t—when it comes to wedding florals, and I’m excited to share my best advice with you.
Choosing the right florist is one of the most important decisions you’ll make during your planning process. A great florist not only designs beautiful flowers but also creates an experience that reflects your vision and tells your story. When searching for a florist, look for someone whose portfolio speaks to your style and personality. The goal is to align with your aesthetic so you feel confident and stress-free throughout the process.
Once you’ve hired a florist you trust, my advice is simple: let them work their magic! Collaboration is key, but micromanaging every detail can stifle creativity and add unnecessary stress. A florist’s role is to guide you, offering professional advice and fresh ideas, and it’s the trust between you that makes the process truly seamless.
Budgeting for florals can feel overwhelming, but it doesn’t have to be. Focus on the areas that will have the most visual and emotional impact, such as ceremony arches, bouquets, or reception centerpieces. These focal points are the most photographed and leave a lasting impression on your guests. By prioritizing wisely, you can create a stunning floral experience without breaking the bank.
When it comes to flower selection, flexibility is your best friend. While it’s tempting to fall in love with a specific bloom, factors like seasonality and availability can make certain flowers impractical. Instead of fixating on one type of flower, think about the overall vibe or color palette you want to achieve. This approach allows your florist to create something truly special using the freshest blooms available that fit your vision and budget.
Inspiration is everywhere, and I love helping couples draw from unexpected sources. While Pinterest boards can be helpful, they’re often limited or overly curated. I encourage couples to think about their wedding as a whole, what colors, textures, or even places inspire you? Sometimes, the architecture of your venue or the fabric of your dress can spark ideas that make your florals even more personal and meaningful.
While planning, stay focused on the big picture. Flowers are just one part of your wedding day’s overall design. A great florist will ensure that the florals complement the venue, lighting, and other décor to create a cohesive, harmonious atmosphere.
Of course, the logistics of florals are just as important as the design. It’s essential to work closely with your florist to ensure that every detail—from transport to setup—runs smoothly. Certain flowers may not hold up in specific weather conditions, or some designs might require extra time to assemble on-site. A professional florist will make sure everything looks perfect from start to finish, no matter the circumstances.
One of the most valuable tips I can offer is to book your florist early. Once you have your venue and date, reach out as soon as possible. This gives enough time to plan, source materials, and create a vision together. Flexibility is key, as tweaks and adjustments are often part of the process to ensure everything comes together beautifully.
Your wedding flowers should reflect who you are as a couple. Whether it’s incorporating a sentimental bloom, adding non-floral elements like candles or fruits, or designing a show-stopping installation, your florist will help make your dreams a reality.
Flowers are more than just décor—they’re part of the memories you’ll cherish forever. Let’s create something timeless together, as unique and beautiful as your love story.